Client Case Studies

Communicating with their stakeholders is a very high priority for Passenger Focus and therefore it is important that the client data held is current and clean. Meridian has been instrumental in ensuring that once a year the data is checked and verified with each individual or organisation, by telephone and by desk research.

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We have conducted 2 phases of research: the first in 2007 to gather information on perceptions of the college from businesses in the college catchment area and then those of local students and stakeholders. Two years later we conducted exactly the same type of research, so that the college could measure and analyse what changes in individuals’ perception’s to the college’s range of services and teaching quality had occurred, following on from the recommendations highlighted from the first piece of research.

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Delivering a range of specialised marketing services to a number of LSCs from 2001 and a recognised supplier to their OJEU register.

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Assistance in supporting their full suite of marketing services to include telemarketing, event population, advertising and event management.

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When the clients’ business objectives began to focus on Europe, they contacted us as they required to have a team of lead generators work simultaneously into five European countries, until they got their own in-house team of callers developed. The campaign was to contact senior decision makers in very large organisations within Germany, Scandinavia, UK, Netherlands and France.

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Working on behalf of major pharmaceutical companies, the client has for many years conducted field-testing of vaccinations within the USA. For this project they were required to conduct field tests with patients (consumers) through a number of clinics within Finland and Poland.

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SunGard’s global presence means that they have contacts in all areas of the world. To make sure data was as fresh as possible and key contacts were captured and cleansed; they looked for a company which would allow them to streamline all international telemarketing activity.

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From a database of legal firms in specific regional postcodes we undertook a proactive outbound calling programme of lead generation and appointment making for the client.

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