Chinese consumer data and Chinese business data can be provided that come from reliable and accurate list ownerships.

These contact lists are invaluable to those companies now focussing on marketing quality products and services within China to a rapidly rising affluent market for western goods. Meridian can also assist you with the promotion and sales of your products through Direct Mail, e-commerce and all direct marketing strategies within China.

Below is an example of the China Consumer data files and record numbers currently held at the beginning of 2011.  These are being increased each month:

To enquire about making use of these valuable marketing lists please use the contact form or call us today on  +44 (0) 800 0319187 where we will be happy to discuss

Meridian’s Brian Mclean (right) at the British Government Summit in Beijing during November where UK companies were signing co-operation Agreements with Chinese businesses. Left to right - Zhao Jing Ping, Chairman of Beijing United Gas Engineering & Technology Co. Ltd, PRC Vice Minister of Commerce and International Trade Representative Gao Hu Cheng, British Government Business Secretary Vince Cable and Meridian Marketing International Ltd’s MD Brian Mclean.

Meridian’s Brian Mclean (right) at the British Government Summit in Beijing during November where UK companies were signing co-operation Agreements with Chinese businesses.

Uk - China Business Summit Partners for Growth with UK government Figures.

We fulfil projects where preference is to impress and communicate with a client’s audience in their own language.  In short – “we make your voice heard worldwide”

Meridian support companies worldwide who wish to cover a project into any country by working with native speakers, in or close by the country concerned.  This provides the accuracy in dialect, culture and timezones to maximise the detail of information captured that is vital to the success of any international project.

We strongly believe that when covering a programme into a specific country, the use of native language speakers, often calling from within that same country, has a major effect on how our clients are perceived and assessed by the contacted prospects.

Massive cultural differences mean that acceptance at call reception within companies throughout the world demands that this procedure is often the only method of successfully gathering information.

The United Kingdom is where our Head Office is based along with a number of Business Development offices.  Prague in the Czech Republic offers us a large operational base from where most of the European languages can be fulfilled.

We have an AsiaPacific base with our office in Hong Kong, and through our Joint Venture Company with a Corporate Finance company there we have accessed a huge partner network for contact with companies and decision makers throughout China.  Our projects for China and other countries in AsiaPac are generally operated and managed by our team in Shanghai.

Alongside this, we have developed relationships through Strategic Alliance partners worldwide to cover any language requirement project with native speakers in countries across the world.

As part of our service Meridian can translate the results of a project, including reports and data into the required language of our client.

We have partner offices throughout the Middle East and Central Asia that gives us quality cover for the languages within these regions.

We also offer the options of assisting you look at offshoring your projects to overseas countries to access the lower cost options as well as the high quality agents that are available  (Please see separate Offshore / Nearshore).

Chinese Data and Marketing Lists

Please view our information about chinese data and marketing lists.

With Meridian you can ensure that your data will always be accurate, relevant and complete through:

• Data cleansing and validation
• Data capture via the telephone and internet
• Data manipulation
• De-duplication
• Standard Industry suppression processing

Meridian can provide databases that match your target prospects.  High quality business lists allow you to target potentially responsive businesses or individuals and not waste time and money on fruitless contact.

We supply highly profiled business and consumer lists. Databases can be categorised by:

• Business category
• Geographical area
• Turnover
• Employee size
• Decision maker & Job Titles
• Head Office / Branch indicators

Chinese Data and Marketing Lists

Please view our information about chinese data and marketing lists.

All data provided is screened for registrations on Telephone Preference Service (TPS) or in the case of company lists, Corporate TPS.  We supply data that supports 118 118 and is used ongoing by companies such as Vodafone and Mercedes.  The B2B data universe is on a 12 month regular update.

We will supply you 25 records free of charge so you can check for quality and correct information prior to purchase.

When investing in obtaining data it is important to consider that contact addresses and key personnel will change over time so it is vital that the data you have paid for is managed correctly.

Meridian work in support of the strategic marketing campaigns of Insurance and Re-Insurance Companies in their business development for the promotion and selling of insurance policies in countries from Europe through to Asia Pacific.

These campaigns are ‘affinity-based’ marketing projects, where partnership relationships are developed with data owners (and agencies) and call centers to operate affinity programs.

We conduct front end investigative research of target list partners and call centers, the initial marketing of the initiative to prospective partners followed by the management and reporting processes involved in the roll out of such projects.

We deliver a full agency service role for these campaigns for our client(s).

• List partner (sponsor) finding within designated countries -
  Meridian has many contacts and networks worldwide who aid in the search and negotiations for appropriate data list owners.  We investigate all the various opportunities available in the requested countries and develop data records for projects that match the required criteria.
• Call Centre Partnership Development -
  All projects for a country will require appropriate and experienced call centres to deliver the project and hit required sales targets.  These centres need to meet all the standards for the in-country Financial Service regulatory authorities and be licensed correctly for the selling of insurance products. Meridian will select a short list of country centers to meet the correct standards required for further discussion and costing analysis for the project.
• Some list partners will also be able to offer their own call centers for the selling campaigns.

The Call Center Management of Insurance Sales Projects

Meridian will:

• Manage call centre operations
• Deliver reports, Statistical analysis, and Sales figures
• We have seasoned Contact Centre Managers, Client Services Managers, Project Managers, Supervisors and Quality Assurance Analysts in Europe and AsiaPac.
• We can also run and manage projects from the List partner’s own Contact Centres, where we can conduct all the recruitment (where necessary), training, management, reporting and all other operational duties for the project to deliver success.
• Meridian has existing relationships with partner Contact Centres in UK, Europe, Middle East and Asia-Pacific regions, some of whom already are regulated by the in-country Financial Service Regulatory Authorities for insurance selling.
• We continue to add to these by forging new partnerships with centres who provide the services we require.

Meridian, if required can also operate in only the following capacity:

• Affinity Marketing Brokerage Services:

We can work under the model of introducing and assuring the contractual agreements with list sponsors and receiving % of commissions on the success of the premiums received.  In this case the insurance partners manage the call center project.

We may also introduce the data sponsor and manage the day to day operations of the call center under fixed costs for managing the sites, plus a % of commissions on the success of the premiums received.

The Objective
Communicating with their stakeholders is a very high priority for Passenger Focus and therefore it is important that the client data held is current and clean.  Meridian has been instrumental in ensuring that once a year the data is checked and verified with each individual or organisation, by telephone and by desk research.

The Approach
Confidentiality and attention to detail is a high priority for the Meridian team and we ensure that the completed data list is returned in a format that the client can use, whether for mailing or e-mail campaigns.

The Result
The cleansed data can be used with confidence to communicate with stakeholders about important news releases, newsletters or government legislation, in the knowledge that the message is being delivered to the correct decision-maker.

The Client – The mobile network O2
O2 – The largest network mobile provider in the UK for phones and information, now with a pan-European presence.

The Objective
Working with the Corporate Sales team of O2 the mobile phone network, we developed a nationwide programme that enables information to be gathered on all prospective target companies and built into an extensive and developing database.

We would cover a given number of hours each week to this ongoing information development programme to pass over to O2’s in-house sales and marketing team.  By this method of detailed information gathering, a variety of sales approaches can be planned. This could be in the form of seminars, invitation to events, direct mail or hospitality functions.

The Approach

By a steady flow of ongoing daily calling, Meridian has been building a concise understanding of each company’s profile, culture and objectives.

With regular communication to these contacts, we can approach them in a ‘soft’ manner giving them at every stage the information that they require from the data we have assembled on their upgrading needs, end of contract dates and replacement timescales.

The Result
We gather the names of all decision makers, influencers and other key personnel in order to compile an overall picture of each company.  Further to this ‘first stage’ contact, we progress to making appointments directly, and ‘Diary Manage’ or we may pass leads to the sales team to confirm their own appointments after their personal contact.
Requests by them for product information are handled daily by us and sent either electronically or through the post as required and then followed up with a call to check receipt. This also gives an opportunity to determine if any further decisions have been made on their product or service requirements.

Testimonial

“Meridian delivers a comprehensive data cleansing program, providing enhanced customer insights across a variety of areas.  The work completed by Meridian has provided valuable information and enabled comprehensive marketing and sales campaigns to be executed”

– Brian Latham, Corporate Marketing, O2

The Objectives and Actions
We have conducted 2 phases of research:  the first in 2007 to gather information on perceptions of the college from businesses in the college catchment area and then those of local students and stakeholders.  Two years later we conducted exactly the same type of research, so that the college could measure and analyse what changes in individuals’ perception’s to the college’s range of services and teaching quality had occurred, following on from the recommendations highlighted from the first piece of research.

The Result
The first piece of research allowed the College to make changes to its marketing strategy over the next two years, using the clear requirements from both its students, businesses and stakeholders.  Everything from available courses, travel, standards of teaching through to competitor information, was carefully scrutinised before changes were made to offer the best possible services it could to attract new business opportunities.

Two years on, the results clearly showed that the changes made had proven to be successful in terms of perceptions and also in the way more businesses were able to identify with the college and consider to use their services.  It was a very positive piece of research, clearly showing that the marketing plan put into place was working very well indeed.

Testimonial

“Meridian have been highly professional, effective and a pleasure to deal with.  They delivered on their promises and kept us well-informed throughout”
-     Jackie Holmes, Director, Wood Holmes Group (Market Research), England

The Client – The Learning and Skills Councils (LSC’s)
The LSC has been responsible for funding and planning education and training for over 16 year olds in England.

The Objective
Meridian has been significantly involved in delivering a range of specialised marketing services to a number of LSCs from 2001 and a recognised supplier to their OJEU register.

The Approach
We have covered an extensive range of major campaigns and marketing initiatives including inbound and outbound call handling; specialist market research campaigns into the youth and employer sectors; data cleansing, collection and management; extensive specialist mailings and warehouse storage.  We have supported Train to Gain, Apprenticeships and school roadshows where we acted as a support arm to the LSC marketing teams to support local and national campaigns.

The Result
During our many years of support to the LSC, we have been targeted with helping over 10,000 businesses to find apprentices in a range of sectors including manufacturing, engineering, childcare, IT and plumbing and in assisting over 12,000 businesses to engage in Train to Gain.  We also helped to achieve LSC local targets which were instrumental in helping towards crucial national targets.